General Motors’ commercial electric vehicle launch, Brightdrop, has been busy. In addition to providing FedEx with a range of new electric parcel delivery trucks (possible with integrated air conditioning), it is also growing with smaller electrically powered devices.
We’ve seen the EP1, a motorized pallet designed to make things easier for delivery drivers. On Monday, Brightdrop announced the Trace Grocery’s electronically temperature-controlled shopping cart, intended to help fulfill grocery orders for curbside pickup and delivery services.
If that sounds like the right thing for a GM subsidiary to join, it isn’t. The online grocery industry is valued at $240 billion a year, and anything that can be done to streamline the process of getting groceries from the shelf and to the customer’s home will be a huge investment. seriously attractive investment from industry giants like Kroger, which ran the Trace Grocery Pilot Program for Brightdrop.
Among Trace Grocery’s standout features are the ability to store food items at a safe temperature for up to four hours, the ability to provide push support for loads of up to 350 pounds, and nine individual compartments. to allow orders to be segregated by temperature and product type. It’s also weatherproof because, well, it has to be.
Brightdrop has begun limited production of Trace Grocery, but full-scale production won’t begin until 2024.