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Get on the train or stop selling trams


During its annual dealer meeting in Las Vegas, Ford told nearly 3,000 dealers in the United States that it would need to invest up to $1.2 million in upgrades to continue selling electric vehicles to the department. the automaker’s Ford Model E business unit.

Dealers have until October 31 if they want to enter the first round of Model E stores, InsideEVs reported. According to the report, dealers can also sign in on specified dates later or opt out of becoming a Model E dealer.

The Model E is the EV passenger vehicle and software division created when Ford separates itself into three business units this early year. Along with the Model E, the Ford Pro handles commercial vehicles, while the Ford Blue Oval handles internal combustion passenger cars, hybrids and hybrids.

2022 Ford Mustang Mach-E

2022 Ford Mustang Mach-E

Ford is creating two levels of Model E dealerships — Certified and Elite Certified. Lower-end Model E certified dealers will be required to install at least one DC fast charger, which will also have to be available for public use. Ford estimates the cost of becoming a Model E Certified will average $500,000.

As stated by Ford, at a minimum, Model E Certified Elite dealers will need to install two high-capacity DC fast chargers and one Level 2 AC charger for customers, as well as one DC fast charger for public use. add. It estimates the all-in cost for Elite status to be $1 million to $1.2 million, and expects the charging infrastructure to account for 90% of upgrade costs for both tiers.

While Ford will stick with franchised dealers rather than a direct sales model like Tesla, dealers that choose to enter the Model E business will also have to agree to a non-negotiable price.

2022 Ford F-150 Lightning

2022 Ford F-150 Lightning

Dealers can also choose not to be Model E certified, meaning they won’t be able to sell electric passenger cars in the future. Those who opt out before October 31 will stop selling electric cars as of January 1, 2024. Dealers will have another chance to get Model E certification, but after that won’t be able to sell cars. electricity until January 2027.

It looks like Ford won’t be offering buybacks to dealers, as General Motors is making Cadillac and Buick dealers opt out of those brands’ EV migration. In an interview with CNBCFord Model E customer manager Marin Gjaja said the Blue Oval plan gives dealers more choice.

“We don’t think it’s fair to force them to continue their EV journey or force them to buy back,” said Gjaja.

2022 Ford E-Transit

2022 Ford E-Transit

Dealers can also stick with the Blue Oval and Pro business units and continue to sell other vehicles, said Ford spokesman Said Deep. Engine Authoritynote that the automaker is still rolling out new internal combustion models as redesigned Mustang and forest rangerand affirm the business plan meets the needs of the smaller stores.

“We took an extensive listening tour of our dealers to understand the market and customer needs as we developed new dealer standards,” he said.



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