Fashion

Germany’s Tom Tailor launches Newstore app to boost digital sales



German fashion retailer, Tom Tailor, recently announced that it has tapped Newstore, a mobile-first omnichannel cloud platform for brands, to replace the app experience. their existing roots. Now, casual fashion and lifestyle brands will deliver premium mobile shopping experiences designed to increase customer engagement and drive sales.

The entire Tom Tailor catalog is available on the app, giving customers a magazine-like shopping experience through an intuitive and interactive UX. Tom Tailor customers in Germany can now download the app on both iOS and Android, and the brand will roll out to other markets soon.

German fashion retailer Tom Tailor recently announced that it has tapped Newstore, a US-based mobile-first omni-channel cloud platform for brands to replace their existing native app experience. Now, casual fashion and lifestyle brands will deliver premium mobile shopping experiences designed to increase customer engagement and drive sales.

“Mobile sales are the main driver of Tom Tailor’s business, but to really take advantage of this channel, we had to upgrade our consumer app. We chose Newstore. because its solution is simply better than anything we’ve seen. Our new app puts the flagship single-store experience in the hands of our customers,” Hendrik Reuter, director of e-commerce and consumer engagement, Tom Tailor.

Through Newstore Studio, the application content management system, Tom Tailor will have all the tools needed to maintain a modern and attractive application. New in-store consumer apps have been shown to increase engagement by 2.5x and drive conversions 7x more than a traditional website. Additionally, as Newstore seamlessly integrates with Scayle, Tom Tailor’s e-commerce platform, updating the app and providing accurate, real-time product and inventory information is easy. than.

“Consumers are more mobile-focused than ever, so brands like Tom Tailor must think beyond traditional and traditional e-commerce,” Stephan Schambach, Founder and CEO, Newstore.

Fiber2 fashion news desk (HO)





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