For the platform’s fashion category, About You partners with top 3D graphics and fashion designers as well as classic brands from fashion, sports, music, and games. Digital designs are released weekly with a limited number of exclusive items one-of-a-kind on Hypewear. There is no physical limit to collection pieces. To wear digital fashion and bring it to life, customers upload photos to Hypewear and the parts are designed to fit the user’s body in the digital garment. The limited 3D pieces can then be shared on social media channels, the company said in a media release.
Tarek Müller, Co-Founder and Co-CEO of About You, “The metaverse has opened up a new, exciting world for corporate and fashion. At About You, we also want to help shape it. With Hypewear, we are bringing our brand into the digital world and allowing everyone to be a part of it from now on. Our vision is that all physical fashion products can also be used as digital assets someday. We want to be the go-to destination for digital fashion and the metaverse’s mainstream wardrobe. ”
Germany-based fashion technology company About You has announced the launch of Hypewear, a digital fashion platform for providing NFTs. It offers a digital fashion boutique for all fashion fans and NFT enthusiasts. Cryptocurrency prior knowledge is not required, as payment should be possible in euros and US dollars in future releases on Hypewear.
Chris Nickel, content directorWe chose Algorand as our blockchain partner because it is fast, scalable, secure and even CO2-refuse. For example, Algorand, unlike Ethereum, can process thousands of transactions per second with transaction costs in the micro-cent range. This allows us to offer NFT minting to our customers for free – without paying any gas fees.”
Fiber2 Fashion News Desk (KD)