Fashion

German designer Philipp Plein buys $1.4 million worth of virtual land in metaverse


German fashion designer Philipp Plein bought a large plot of land in Decentraland, the first user-owned virtual world in the metaverse for 510 MANA (Decentraland cryptocurrency, about $1.4 million) . It is the size of 65 Decentraland lots, which equates to about 16,400 square meters in the real world.

The land will be named Plein Plaza. The high-fashion company said in a post on its LinkedIn account that the acquired property is in a prime location, overlooking one of Genesis squares, framed and accessible from two road. Future developments will include luxury retail, entertainment, art museums, hotels and luxury residences.

Plein said, “I am delighted and truly proud to have seized this opportunity to own a part of the metaverse so early in the development and establishment of this new universe. We are there to survive and grow and share the creativity of all our brands also in the new dimension of human interaction which I personally believe so much! ”

German fashion designer Philipp Plein bought a large plot of land in Decentraland, the first user-owned virtual world in the metaverse for 510 MANA (Decentraland cryptocurrency, about $1.4 million) . It is the size of 65 Decentraland lots, which equates to about 16,400 square meters in the real world.

The transaction was closed by Plein Group under the alias Bug$Bunny with the backing of famous blockchain, NFT and metaverse expert Jason Rosenstein, founder and CEO of NFT auction house and Portion marketplace, will also be involved in the concept development and planning for Plein Plaza alongside renowned digital artist Antony Tudisco. The Plein Group has also announced that it plans to include a real-world storage star on Plein Plaza’s concept, development and planning team.

Fiber2 Fashion News Desk (KD)





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