Okay, here’s the thing: Genesis is the coolest car company running right now. It’s one of the few companies to go its own way with exterior and interior styling, and it’s the first since Lexus in the early 1990s to present a meaningful challenge to the automotive industry. Classic European luxury brand.
For proof of that, see 2023 Genesis G90 – aka the flagship of the Genesis line. The model has been active for a while, but by 2023, the people in Korea are pushing luxury sedan to new heights in terms of technology, amenities and, of course, price. Genesis announced on Tuesday that the 2023 G90 will start at $89,495 (including a $1,095 de-metal fee) for the non-mild hybrid and $99,795 for the 48v “e-Supercharger” equipped model (both prices include a dollar,095 destination fee).
Now, if marking the underside of six numbers seems like a pretty bold move for such a young brand, you’re right, but if you want to be taken seriously amid the lofty competition If so, valuing yourself appropriately is an important part of that. For context, the base model Mercedes S-Class retails for $112,150 and the entry-level BMW 7 series. for $94,295.
Much else is about offering comparable features. Here again, the 2023 G90 seems to be equipped with a huge list of standard equipment, including advanced driver assistance systems such as adaptive cruise control, highway driving assistance. speed, lane-keeping assist and rear cross-traffic assist. Moving up to the higher trim adds things like a rear-wheel-drive steering wheel, a Bang & Olufson stereo system with 3D imaging, a more sophisticated air suspension and wireless charging for the row. back seat.
The 2023 Genesis G90 makes 375 horsepower and 391 pound-feet of torque in the base version or 409 hp and 405 lb-ft in the 48-volt version. Both models come with all-wheel drive and will be available at US dealerships later in the summer.
