Tech

Generation Z designers made it happen on this app. Now they are graduating.


On Depop, most of her interactions with customers happen only when they want to buy something, Ms. But on Instagram, she says, she can share more of her life’s personal moments through features like Stories – which people use to post photos and videos that disappear after 24 hours. – so that “people get a sense of who I am and who they are buying from. “

Ms. Lopez still spends more time on Depop, where she has 30,000 followers, compared with less than 1,000 on Instagram. Her bestseller, a $58 mesh halter top with embroidered flowers, went viral on Depop this year, winning over customers in the comments and reviews. about her store.

Other Gen Z designers are spending less time on their Depop stores these days. Desireé Zavala, 23, from Caguas, Puerto Rico, switched to Instagram last year after selling to her Depop store, Conscious Brat, looseness. (The store’s name is a nod to Bratz dolls.)

Ms. Zavala said she now prefers Instagram, where tools like Reels, which allows the user to create short montages, allowing her to ask customers for feedback, show off outfits, and showcase new items. She said she couldn’t communicate with customers that way on Depop.

Depop “looks like a social network, but it doesn’t look like a social network to me because I don’t feel like I can connect with anyone there, so it’s just a business entirely.” ,” she said.

Ms. Zavala has about 14,000 followers on both Instagram and Depop. While 90% of her revenue comes from Depop, her Instagram feed is more lively. She recently posted a photo wearing a red and black lace camisole, captioned “hOT GoTH SumMer,” earning about 3,000 likes on Instagram and just 100 on Depop.



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