Fashion

Gap, Zara launches digital collection; Adidas brings digital avatar


American clothing brand Gap has launched a limited edition collection of non-fungible tokens (NFTs) designed in collaboration with fashion creator and style influencer. , Dapper Dan, while Spanish brand Zara launched Lime Glam Spring-Summer 2022, the company’s first solo product metacollection, conceived to stick around both inside and outside the virtual world.

For Adidas Originals, to celebrate the arrival of the latest Ozworld collection, it introduced the first AI-powered personality-based avatar creation platform in partnership with Ready Player Me, enabling each unique avatar freely moves through the metaverse across 1,500 apps and Games. Users can experiment by animating their avatars, as well as try them on digitally and purchase sneakers from the collection.

The Gap launch builds on the appreciation of the first NFT launch, allowing customers to build their NFT collection with a number of drops at different rates and levels. Dapper Dan was a featured member of Gap’s Spring 22 campaign. Refresh from two drops of cooperation DAP GAP special edition; Gap and Dapper Dan are now taking their collaboration a step further by collaborating on a limited edition NFT collection — along with DAP GAP’s specially designed ‘Harlem Tailor’ hoodie and one-of-a-kind varsity jacket — NFT’s first collaboration for Dapper Dan, the company said in a media release.

American clothing brand Gap has launched a limited edition collection of non-fungible tokens (NFTs) designed in collaboration with fashion creator and style influencer. , Dapper Dan, while Spanish brand Zara launched Lime Glam Spring-Summer 2022, the company’s first solo product metacollection, conceived to stick around both inside and outside the virtual world.

Virtual products of Zara’s limited edition capsules were made available on Zepeto, a social app that allows users to create 3D animated versions of themselves. It includes apparel, accessories and makeup along with three digital items – walls, floors and photo booths – created to enhance the entire experience, the company said on its website. .

Fiber2 Fashion News Desk (KD)





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