Fashion

French fashion house Balmain launches Non-Tough Yarn with MINTNFT



MINTNFT co-founder James Sun (left) with Balmain Creative Director Olivier Rousteing. Photo: Balmain

French haute couture house Balmain has teamed up with LA-based NFT marketplace MINTNFT to launch a dynamic Non-Fungible Strap in the metaverse. This longstanding global partnership was announced at Balmain’s flagship grand opening in New York, attended by Balmain’s Creative Director Olivier Rousteing and MINTNFT co-founder James Sun.

The Non-Fungible theme will bring the French haute couture house deep into the metaverse as this NFT will evolve over time as a staple of the house’s futuristic accessories, sneakers and celebrations fashion, which combines both physical and digital, and offers membership benefits to the brand’s family of influencers known as the Balmain Army, the two companies said in a joint statement.

Since its founding by legendary designer Pierre Balmain in 1945, the historic Parisian home of Balmain has been celebrated for its exceptional history of creating timeless designs that always aim for a single and unified vision — a long, unbroken thread.

French haute couture house Balmain has teamed up with LA-based NFT marketplace MINTNFT to launch a dynamic Non-Fungible Strap in the metaverse. This longstanding global partnership was announced at Balmain’s flagship grand opening in New York, attended by Balmain’s Creative Director Olivier Rousteing and MINTNFT co-founder James Sun.

“Maintaining a chain is key in fashion,” Balmain Creative Director Olivier Rousteing speak. “To broaden the horizons clearly and enhance the distinct aesthetic, each collection that a fashion designer oversees must be tied together by a single unifying thread.”

To reflect and honor that unparalleled and continuing tradition, the Balmain-MINTNFT collaboration proposes a one-of-a-kind NFT, defined as ‘Non-Fungible Yarn’.

“I never wanted to simply be great,” notes Rousteing. “Instead, my goal has always been to ensure that the design of this home stands the test of time. A designer needs to create collections that are tied together by a unified thread. And the important thing is to never break that rope – because the moment that happens… well, it means you’ve failed. It means that you have not been able to expand the clear vision and enhance the aesthetic separately. “

James Sun, co-founder of MINTNFT, commented: “In a world plagued by NFT speculation and plagiarism, our strategic input and minting platform helps protect intellectual property and legacy iconic Balmain”.

Balmain CEO Jean-Jacques Guével commented: “To develop a truly innovative Web3 strategy, it would be difficult to think of a better set of partners than MINTNFT and Ripple. We’re excited to work closely with them to create Balmain’s space in the metaverse — and to work on a host of exciting and unique projects in the future. ”

As Balmain prioritizes environmental protection, MINTNFT has chosen Ripple as its blockchain partner to assist in building a sustainable NFT experience for Balmain on the XRP Ledger (XRPL), which is the first major blockchain to become carbon-free. in 2020.

Fiber2 Fashion News Desk (KD)





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