Fashion

France’s Lacoste Teams Up With Minecraft For New Collection


French company Lacoste has partnered with Minecraft to launch a Lacoste x Minecraft collection of new essentials designed for Spring/Summer 2022 that includes both digital and physical puzzle pieces. The collection is a 360° wardrobe for men, women and children, where accessories and ready-to-wear clothes are embellished with Minecraft pixel graphics.

The Lacoste x Minecraft collection combines myths from the alligator brand (crocodile t-shirt, monochrome sweatshirt, cap featuring a large alligator) and plenty of sportswear elements. more (logo sports bra and taper pants), the brand said in a media release.

“The alligator has been redesigned and pixelated by Minecraft Creative Studio and iconic quotes from both brands about the concept of play are featured in key pieces of the collection. The shared values ​​of the two brands are also evident on the products as they are at the early stages of this partnership,” the statement added.

French company Lacoste has partnered with Minecraft to launch a Lacoste x Minecraft collection of new essentials designed for Spring/Summer 2022 that includes both digital and physical puzzle pieces. The collection is a 360° wardrobe for men, women and children, where accessories and ready-to-wear clothes are embellished with Minecraft pixel graphics.

The Lacoste x Minecraft collection is now available online and in stores.

Fiber2 Fashion News Desk (KD)





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