Forever 21 opens at Chennai’s Phoenix Palladium

Add to the traditional retail presence in Tamil Nadu, the American fast fashion retailer Forever 21 opened second store in Chennai so far in Phoenix Palladium Mall. The new store retails all of Forever 21’s men’s, women’s and children’s clothing.

Retail India says the new store offers comprehensive clothing from Forever 21. Priced at the average market price, Forever 21 specializes in American-style Western apparel.

The store is the brand’s second store in Chennai after the address at Shown Avenue shopping mall. Available in 27 countries around the world, Forever 21 is known for its fast collection rotation and youthful clothing style.

Launched in Velachery in 2008, Phoenix Palladium Mall Chennai is developed by The Phoenix Mills Limited. The mall has a wide range of brands including nykaa and Shoppers stop and it’s next to the large-scale shopping mall Phoenix Marketcity.

retail giants Aditya Birla Fashion and Retail Limited won the exclusive rights to retail Forever 21 in the Indian market both online and in stores in July 2016. Since then, the business has expanded across India with an omnichannel approach. . Aditya Birla Fashion and Retail Limited operates a range of apparel brands in India including Allen Solly, Van Heusenand Peter England among others.