Ford “Model E” makes sense for Rivian. It is not good.

Ford Motor

is allowing investors to peek under the guise of start the electric car 119 year old company under construction. That’s not great news for Rivian Automotive.


(ticker: F) already said”re-establish” on Thursday. That means the company is now reporting updates under new business segments, highlighting the auto industry’s transition to electric vehicles. Focusing on the electric vehicle business, Ford Blue includes Ford’s traditional car business, and Ford Pro involves business conducted with commercial customers.


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