2023 Ford Maverick Run
Source: Ford
Ford Motor is adding a new off-road-ready package to its Maverick pickup in an effort to prolong the sales success of the best-selling pickup truck.
The new Maverick Tremor package includes improved suspension, higher steering and a new all-wheel drive system powered by Ford’s 2.0-liter turbocharged EcoBoost engine. Todd Eckert, Ford pickup marketing manager, said the package gives Maverick buyers access to an option that has proven popular across Ford’s larger pickup lines.
“Ranger, F-150 and Super Duty customers have accepted” the Tremor off-road packages that Ford offers on those larger trucks, Eckert said. With the new Tremor package for the Maverick, Ford aims to bring similar off-road capabilities to the pickup truck while keeping the size easy to park and affordable.
The Tremor pack will cost around $3,000 and buyers will be able to order it starting in September.
The Maverick has been a surprise hit for Ford, bringing new buyers to the brand attracted by its low price (starting at around $21,000), easy-to-park size (it’s roughly the size of a car). Toyota Avalon sedan), and its standard hybrid powertrain (good for 40 miles per gallon in city driving). Ford said in May that the Mavericks spend an average of just five days on dealer shipments, before they go on sale.
Maverick is also attracting new customers to the Ford brand – many of whom are buying their first new car. Ford said late last year that Maverick buyers were young people, with about a quarter under the age of 35. They are also more likely to be female: Introduction 25% of Maverick buyers are womencompared with just 16% of those buying larger Ford trucks.
As of the end of June, Ford has sold about 52,000 Mavericks since the truck debuted last fall.
