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Ford forms separate ‘Model e’ and ‘Blue’ units to split EV and ICE business


Ford President and CEO Jim Farley has announced that Blue Oval is splitting its business into two new, separate divisions, increasing its focus on different areas of mobility to create new, innovative products. better products for customers.

The first new division, called the Ford Model e, will focus on tramoffers “clean design, launch and delivery of disruptive electric vehicles and connected technology – at scale”.

The Ford Model e will focus on EV platforms, battery and engine technology, as well as charging and recycling, underpinned by a new, fully networked software platform for future electric vehicle models. the firm.

Farley points out that “Our legacy organization is holding us back – we have to change,” and dividing its focus into its business will also reduce costs, making electric vehicles more affordable. more affordable for the end user, with “increased focus and speed on leading edge technology. ”

Ford Blue will focus its investment and development on certain areas of the ICE market that the brand predicts will be profitable in the medium to long term – such as pickup trucks in North America.

Farley outlines that “Ford Blue will be a profitable and cash-rich engine” that will help underpin growth areas in Ford’s portfolio, including the Ford Model e business thanks to into the brand’s “decades of engineering and bulk manufacturing expertise.”

The brand is targeting sales of more than two million EVs by 2026, and this extension of the Ford+ business plan will integrate with Ford’s financial, mobility and other services that it will provide. for future customers.

The Ford Model e will retain the small team ethos it used for the Edison program that eventually became Mustang Mach-E. The brand hopes that this expansion will keep the nimbleness of developing all-new electric vehicles.

“The Ford Model e will be at the heart of Ford innovation and growth,” said Farley.

“Ford Blue’s mission is to deliver a more vibrant and profitable ICE business, strengthen our iconic and successful vehicle lines, and earn greater loyalty by providing Amazing service and experience.

It’s harnessing a century of hardware mastery to help build the future, added Farley. “This team will go to great lengths to deliver top quality, attack waste in every corner of the business, maximize cash flow, and optimize our industrial footprint.”

Ford Blue will focus heavily on reducing waste and complexity to improve profitability, reducing costs in this business to a target level of $3 billion (£2.25 billion).

Farley outlined that while it will focus on recruiting talent and a more flexible approach to how employees work and where they live, Ford will still be headquartered at its home in Dearborn, Michigan .

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