The outdoor fashion show will introduce the brand’s spring/summer 2022 collection, the first summer collection designed under the creative direction of Rebekka Bay. The collection will be available for purchase throughout the day at Marimekko stores and websites globally, the company said in a media release.
Finnish lifestyle design company, Marimekko, has announced that it will hold its annual outdoor fashion show in its hometown of Helsinki on May 20, 2022, after two years of going digital. . The outdoor fashion show will introduce the brand’s spring/summer 2022 collection, the first summer collection under the direction of Rebekka Bay.
Since 1992, the annual fashion show has been traditionally held in the heart of Helsinki, the Esplanade Park. From the outset, the fashion show was open to the public demonstrating a democratic approach as an alternative to the exclusive fashion shows of the early 90s.
“The tradition of the all-out Esplanade fashion show began thirty years ago when Kirsti Paakkanen, the legendary owner and CEO of Marimekko at the time, came up with the idea to invite the public to enjoy the colorful prints of the brand. Marimekko and greet the beginning of summer together. in the heart of Helsinki,” said President and CEO of Marimekko, Tiina Alahuhta-Kasko.
In 2021, the company’s net sales are 152 million euros and the worldwide brand sales of its products amount to 376 million euros. Globally, there are approximately 150 Marimekko stores and online stores serving customers in 35 countries.
Fiber2 fashion news desk (HO)