Fashion

Finland’s Marimekko and sportswear brand Adidas reunite for a new product line



Finnish designer Marimekko and Adidas, the global leader in the sportswear industry, have reunited for a new limited-edition collaboration collection. The Fall/Winter 2022 collection features unique prints designed by two Finnish designers Marimekko: Maija Isola and Annika Rimala. Maija Isola’s prints inspired a series of patterns called Ihminen, based on photographs depicting silhouettes of women’s bodies.

The capsule combines Adidas performance technologies with a palette of distinct prints attributed to different sports; Gabriel for running, Jokeri for sportswear, and Jenkka and Tundra for workout gear. The collection includes key pieces made in part with recycled materials and parts made with Parley Ocean Plastic, the two companies said in a joint statement.

“We are extremely excited to unveil our fourth limited edition collaboration collection with Adidas. Since Marimekko’s founding over 70 years ago, our philosophy has been to empower people to be as happy as they are through our colorful print art. Marimekko’s bold prints go well with Adidas’ innovative sportswear and push the boundaries. This collection is a tribute to women and the way they move through the world, with prints that feel as fresh as they were when they were first crafted five decades ago.” Rebekka Bay, creative director at Marimekko.

Marimekko of Finland and Adidas, the world leader in the sportswear industry, have reunited for a new limited-edition collaboration collection. The Fall/Winter 2022 collection features unique prints designed by Maija Isola and Annika Rimala. The prints are inspired by patterns called Ihminen, based on photographs depicting silhouettes of women’s bodies.

“In our continued journey to make sport a space for all, we are excited to launch a collection that is a true tribute to the female form. We understand that movement has many moves, so we wanted to make sure the sections in this drop cater to the different sports our community loves – from running to dancing – and at the same time. tailor the sections to their specific needs. We hope this latest collection will provide something for all those who love the vitality that sport and movement bring, while adding a bit of statement style of the partnership,” Aimee Arana, Adidas Global, senior vice president, athletic apparel & training.

The latest Adidas x Marimekko collection will be available from July 6 on the official Adidas channel and select stores and retailers worldwide.

Fiber2 Fashion News Desk (KD)





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