Find out what Liu Jo’s new sustainable stores look like
Liu Jo, the Italian fashion and jeans brand founded by businessman Marco Marchi in 1995, is achieving some new goals.
The company enjoyed considerable sales success, ending 2021 with sales of €415 million. It has also opened a series of new single-brand stores in globally renowned locations, while it recently developed J Skin, the new concept store developed to reduce its impact on the environment.
The new store concept has found a place in the Liu Jo store in Rome, in Via Cola (pictured above) and in the newly redesigned store in Palermo, in Via Libertà. Together with them, all new Liu Jo stores that will open in the future will follow this new responsible direction.
The new store concept is based on the use of certified materials and products produced by companies operating under a zero-waste strategy.
To develop this new format, the company used water-based paint, decorative elements obtained from waste materials, hangers that are 100% recyclable with a guaranteed life cycle, fabrics and carpets made from yarn. natural, and other responsibly manufactured ingredients.
The new store concept will also host decorative pieces from the brand’s own Liu Jo Living collection made with sustainable raw materials and researched for flexible use and adapting to changing needs. store and design modern solutions for the brand.
Among the brand’s most recent openings, the first two monochrome brand stores opened in Saudi Arabia, in March 2022, in Abu Dhabi, at The Galleria Al Maryah Island and on August in Dubai, at Emirates’ Dubai Mall.
While strengthening its presence in the Middle East, the group has also expanded its presence in South America with a major opening plan starting in Mexico City, followed by the opening of six in-store stores. Shop inside El Palácio De Hierro, the country’s main department store. Along with increasing physical stores, the company is also focusing on its online presence through the EPH online store in Mexico.
Liu Jo will also continue to open new stores in Europe, as the company will open 32 single-brand stores between Spain and Portugal in Alicante and Oporto in December 2022 and 5 more stores in 2025.
Marco Marchi, founder and owner, Liu Jo
Marco Marchi, founder and owner, commented: “It’s fundamental to accelerating in the Iberian Peninsula, the growth of Liu Jo’s network of single-brand stores, a market with worthy results. with the investments made, also thanks to the great work our teams have done.” Save Jo.
“I think it’s essential, especially in this difficult and uncertain macroeconomic situation, to continue to invest in our brand in all the countries where we operate, while also reinforcing our commitment to sustainability, as demonstrated by the launch of the new J Skin boutique concept,” he added.
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