Berlin, November 19, 2021 – AUTODOC, Europe’s leading online retailer of car parts and accessories, has signed former Spanish professional footballer and FIFA World Cup champion Fernando Torres as its ambassador. The company’s exclusive brand ambassador. A variety of media activities are planned for the collaboration, with a particular focus on social media campaigns. These will be rolled out in Spain and the UK and all the other 25 European countries where AUTODOC currently operates.
Fernando Torres is the brand ambassador of the online retailer AUTODOC
“I’m really excited that we can make sure Fernando Torres becomes our brand ambassador and partner. He’s not just a top athlete and superstar, known and popular all over the world. Europe and the whole world, but he is also authentic, ambitious and always keeps his feet on the ground despite his great achievements,” said Max Wegner, co-founder and successful supervisor at AUTODOC said. “Despite his challenging starting conditions, he made his dreams come true – an experience our founders shared with him,” Wegner said. is a car enthusiast, which makes him the perfect representative for AUTODOC.”
“I am very excited about the partnership with AUTODOC and our upcoming projects. I am truly impressed with the story behind the company and can identify the passion of the founders who have started. built it from the ground up. AUTODOC is a wonderful business with a compelling growth story, and it offers excellent services to automotive enthusiasts across Europe. I am delighted to be joining join the AUTODOC group,” said Fernando Torres.
AUTODOC is the leading online retailer for vehicle parts and accessories in Europe. The company was founded in 2008 by Alexej Erdle, Max Wegner and Vitalij Kungel in Berlin and has grown dynamically year by year since then. In 2020, AUTODOC achieved revenue of more than 842 million euros (2019: 612 million euros). AUTODOC has 4 million products for 166 car brands in its range. AUTODOC operates in 27 European countries with 4,600 employees working in 5 locations.
About Fernando Torres
Fernando José Torres Sanz is a former Spanish footballer who played as a striker. He is considered a legend at Atlético de Madrid and on the Spain national football team. He is the current assistant director of Atlético de Madrid Juvenil A.
Torres began his career with Atlético de Madrid, and he progressed from their youth system to the first team, where he made his debut in 2001. After playing a number of standout seasons at Atlético, he began a successful period away from his beloved club. He played for Liverpool, Chelsea and AC Milan and eventually retired at Sagan Tosu in 2019, receiving unanimous honor from the football world. Over the course of his career, he has scored 302 goals in 879 professional appearances.
Torres made his national team debut at the age of 19 and as an international he played 110 games and scored 38 goals. He holds the full set of gold medals of 4 most prestigious tournaments in Europe and the world: 1 World Cup, 2 European Championships, 1 UEFA Champions League and 2 UEFA Europa Leagues.