Fastrack lifestyle brand owned by giant Ltd has strengthened its fashion tech segment with the launch of the ‘Revoltt’ series in association with Flipkart.
With this new launch, Fastrack aims to penetrate deeper into the affordable smartwatch segment and target millennials, Gen Z to drive sales.
The brand has launched the first watch in this series called the ‘Fastrack Revoltt FS1’, which has features such as advanced health monitoring including stress monitoring, automatic sleep tracking and 24×7 heart rate monitor.
Commenting on the launch, Ravi Kuppuraj, managing director of wearables at Titan Ltd in a statement said, “With the introduction of the Revoltt FS1, the first in the new ‘Revoltt’ series and our other products launched this year, we are expanding our product portfolio which will be the gift for today’s fashion and technology conscious youth.”
“We are also excited to partner with e-commerce giant Flipkart to launch the Fastrack Revoltt series and this is a testament to our longstanding relationship with them. Smartwatches are now part of everyone’s style and with this launch, we remain steadfast in delivering diversity, efficiency and value to our customers,” he added.
Revoltt FS1′ will be available on Flipkart for a special launch day price of Rs 1,695 ($20) on March 22.
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