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Update: March 24, 2022 at 3:29 pm
After launching their digital platform last week, Fasig-Tipton has added an April Digital Selective Sale for April 21-26. Nominations will close on April 14. 4, although the company will still accept selected nominations approved after that date.
“We are delighted with the launch of the digital platform earlier this week,” said Leif Aaron, Fasig-Tipton Digital Sales Manager. “We have received positive feedback from both buyers and sellers regarding both the platform and the quality of the services. They conveyed to us their desire to see more Fasig Digital auctions in the near future, which is very encouraging. We also received some helpful suggestions on how to improve the platform, adjustments to be made for this upcoming April auction.”
Fasig-Tipton’s March Digital Select Sale ended Tuesday with 10 products sold for a total of $856,000, an average price of $85,600, and an average price of $55,000. The sale was topped by shares of European champions Almansor (Fr), which sold for $250,000 to the Riviera Equine SARL/Haras d’Etreham.
Aaron took a moment to talk with TDN about what went right and what they learned from March 22 Selected Digital Auction.
“Overall, the first sale was a success,” he said. “We already have users from all over the world watching the horses online. We already have a significant number of registered contractors who are serious buyers. They are looking at every level and type of horse. It is interesting to me that the most affordable horse on the site has the most bids, which shows me that there is indeed a hunger for ready-to-run racehorses as well as other segments of the market. school. ”
The short time frame for portfolio aggregation is the biggest obstacle, he said. “I think the timing of the sale has always been the biggest obstacle Fasig-Tipton had to overcome. We’ve announced that we’ll have our first sale on February 28, and we’ve got over a week to collect the catalog. The quality of the catalog put together shows the strength of the entire Fasig-Tipton team. We had a marketing campaign in place that kept people aware of what was going on, and we were able to facilitate a truly healthy digital auction for our sellers and buyers. To me, it shows the owner’s true desire to be able to buy and sell when the time is right. As Town and Country Farm’s Kiki Courtelis said of the digital auction, “ The best time to sell is when someone wants to buy. ”
And what did they learn, he was asked?
Aaron replied: “We’ve had a lot of input from buyers, sellers, shippers and vets. “We are now making those changes to serve our entire core customer base. Digital.fasigtipton.com is the place for them and we have to make sure they feel comfortable on our platform. The longer this goes on, the more comfortable people will feel with it. I was looking at TDN today and saw that a large Australian stud farm, Arrowfield, is having a digital stock reduction in Australia. There’s no reason something like that can’t be done here. As I said when we released the platform, this is a place for people with ideas and I want to encourage that entrepreneurship. We will stick to our plan to recruit the quality horses that all segments of the market desire. ”