Fashion

Fashion brands open virtual stores in metaverse


American fashion brand DKNY and UK-based department store chain Selfridges opened their virtual stores on the metaverse at the recently concluded Metaverse Fashion Week organized by the virtual social world Decentraland. Tommy Hilfiger also joined the event to showcase his Spring 2022 collections and host a digital retail platform where consumers can purchase NFTs for their avatars or purchase items real from within the Metaverse.

More than 70 brands, artists and designers participated in the fashion week. Dolce & Gabbana, Dundas and Etro, The Fabricant, Kid Super, and NFT superstar FEWOCiOUS are some of the brands showcasing their digital collections at the event.

As part of the show, DKNY gave the avatars a unique, immersive experience for the virtual retail show – themed around the spring 2022 campaign theme ‘Do Your Thing’. The campaign reinforces the intrinsic values ​​of the brand’s ethos – individuality and self-expression, both of which are encouraged and reinforced in the metaverse, the company said in a statement.

American fashion brand DKNY and UK-based department store chain Selfridges opened their virtual stores on the metaverse at the recently concluded Metaverse Fashion Week organized by the virtual social world Decentraland. Tommy Hilfiger also joined the event to showcase the Spring 2022 collections and host a digital retail platform for the NFT.

“This is the first meta department store in the history of web3 and anyone can visit! Interact as a guest or attach your crypto wallet to access all the features, while keeping your world progress and digital assets safe,” Selfridges said on Facebook. your social media accounts.

“When I founded my eponymous brand in 1985, I never imagined I would see a time when fashion weeks would be held in a fully 3D virtual world.” Tommy Hilfiger. “As we explore more of the metaverse and all it has to offer, I am inspired by the power of digital technology and the opportunities it offers to engage with the community in new ways. attractive, relevant.”

Fiber2 Fashion News Desk (KD)





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