Increasing pressure on Meta to show up more content in chronological orderand the company is responding – if not quite the way you might expect. Facebook has launched The Home and Feed tabs simultaneously provide more control and give the social network more opportunities to make recommendations. The Feed tab shows posts from friends, groups, and Pages in a linear timeline, but the Home tab uses Facebook’s discovery tool to recommend posts, Stories and more, even from people you don’t follow.
Tabs will appear in the shortcut bar of Facebook’s Android and iOS apps starting today and will roll out worldwide this week. The Home tab will open by default, but you can pin the Feed tab to the shortcut bar to make sure it’s always available.
The social media giant has previously given in to chronological viewing. In March last year, it gave users quick access to a Settings “Most Recent” for News Feed. Like The Verge notehowever, this appears to be an attempt to compete with TikTok’s recommendation-driven video approach without detracting from the usual focus on friends and Pages. Meta lose daily Facebook users for the first time in Q3 2021 and has struggled to return to its previous rapid growth. In theory, this change to recommendations should keep users coming back without alienating people who just want to interact with their friends.
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