FabIndia strengthens focus on sustainability with ‘Fab by Nature’

Ethnic clothing and lifestyle brand FabIndia has increased its focus on sustainability and launched a new line of men’s and women’s clothing’Great naturally’. The handcrafted line has launched in stores and online.

FabIndia’s new product line is designed to drive conscious consumption, the brand announced in a press release on February 24. Fab by Nature is designed to appeal to shoppers of all ages. age and support the craftsmen who make the clothes.

“At Fabindia, we believe fashion can be both stylish and sustainable,” said Dipali Patwa, brand CMO and brand, digital and community leader in a press release. “With ‘Fab by Nature | Your choice matters’, we proudly demonstrate our commitment to craftsmanship and sustainability, and offer our customers a wide range of versatile and fashionable clothing to wear. on occasions as well as in everyday life.

The line features striking earth tones with hand-embroidered Chikankari details, woven fabrics and handcrafted block prints. With a minimalist and versatile aesthetic, the line also includes a selection of children’s clothing with a fusion of styles, geared to comfort.

“Not all clothes are created equal,” says Patwa. “The choices we make as consumers and designers when it comes to fabrics, among other things, determine the life cycle of a product. Designed in collaboration with Nature and the livelihoods of the artisans who create it, making it truly Amazing!”