Tech

Experience Macy’s Thanksgiving Day Parade Metaverse to Showcase Five NFT Galleries


Macy’s, the US retail giant, is set to celebrate its Thanksgiving Day for the metaverse. Celebrating the 96th anniversary of its annual parade, Macy’s will launch the first NFT based on its famous parade balloon. The virtual parade will feature NFTs from five projects — Boss Beauties, Cool Cats, gmoney, SupDucks and VeeFriends. Macy’s Web3 Experience is launching on November 24 on the OnCyber ​​platform and will be accessible via desktop as well as mobile platforms. Last year, Macy released a genesis collection for the parade. Every NFT released at the time was inspired by the Macy’s parade balloons that debuted years ago.

“When we count down to the 96th time Macy’s ParadeWe’re excited to bring this spectacle once again to the web3 virtual scene with an exciting experience that empowers our fans, collectors, and highly interactive Discord community.” speak Will Coss, executive producer of Macy’s Thanksgiving Day Parade.

The retail giant is now finding a way for people to vote for their favorites NFT The creators will help one of them turn one of their designs into a high-flying hot air balloon during the Macy’s Thanksgiving Day Parade in 2023.

Proceeds from the sale of these NFTs will be used to raise funds for a nonprofit called Big Brothers Big Sisters of America.

Virtual parade experience will be available for inverse visitors until December 4.

“The first 100,000 fans to vote will receive a free digital collection of Macy’s. No need to purchase or claim an NFT collection to vote. Mining a virtual library card will cost $50 (approximately Rs 4,090), with 100% of the purchase price going to benefit Big Brothers Big Sisters of America (BBBSA). By using NFT technology in this way, Macy’s is helping to create a brighter future for young people,” says Macy’s official blog.

This initiative was launched in partnership with the agencies Media.Monks and Transparent House.

In recent times, several brands’ NFT collections have raked in millions of dollars.

A total of $260 million (approximately Rs 2,074 crore) was raised by high-end luxury brands including Nike, Gucci, Dolce & Gabbana with sales of their NFT products, a Dune Analytics The report stated in August.

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