Elon Musk, who acquired Twitter last month, thinks the platform is the biggest source of referrals.
New Delhi:
Elon Musk’s latest claim that Twitter is a major driver of clicks to other sites on the internet has been widely derided and derided by some users, including a former employee of the social media company. festival.
Mr. Musk, who acquired Twitter last month, thinks the platform is the biggest source of referrals.
“Twitter drives a huge number of clicks to other sites/apps. The biggest click driver on the Internet by far,” he said in an exchange, noting how Twitter “promoted too little.” click”.
Twitter drives a large number of clicks to other websites/apps. The biggest click driver on the Internet by far.
– Elon Musk (@elonmusk) November 13, 2022
Claire Diaz-Ortiz, a former Twitter employee, denied the billionaire’s claims were “100% false”.
“Lie. I worked at Twitter for 5 years + wrote 2 books on social media mktg. This is 100% FALSE and Twitter knows it. We have never sold it on click, bc it has much lower traffic than FB, LI, etc. Twitter has other key strengths. (& mrkting is more than just clicks 😉 (sic),” she tweeted.
lie. I worked @twitter 5 years + wrote 2 books on mktg social network. this is FALSE & @twitter know. we have never sold it on clicks, bc it has much lower traffic than FB, LI etc twitter has other major strengths. (& mrkting is more than just clicking 😉 https://t.co/ie3ZZT3q7E
– Claire Diaz-Ortiz (@Claire) November 13, 2022
Another user, Tom Coates – a product developer – dismissed Mr Musk’s claims as “shamefully false”.
This is just a list for social media from Statcounter for example. These are *only* social media sites. Twitter isn’t even 10% of it! pic.twitter.com/W1RWkUNTL8
– Tom Coates (@tomcoates) November 13, 2022
“100% wrong. Shamefully wrong. I mean even if you ignore the search engines it’s wrong. I can feel the people doing your ads and partnerships. (if left over) shrinks as you type more,” he wrote on Twitter.
He even shared a study that showed that at 74.1%, Facebook was far behind the top traffic generator for other websites, far ahead of Twitter’s 7.73%.
Elon Musk, who has always sought to make Twitter profitable, on Thursday raised the possibility that the social networking platform would go bankrupt, two weeks after buying it for $44 billion.
He also warned that Twitter will not be able to “survive the coming recession” if it doesn’t increase subscription revenue to offset falling ad income, according to the report/
After taking over on October 27, Mr. Musk moved into the clean house and said the company is losing more than $4 million a day, largely because advertisers started fleeing after he took over.
Twitter has $13 billion in debt following the deal and faces interest payments totaling nearly $1.2 billion over the next 12 months. The payments exceed Twitter’s most recently disclosed cash flow, amounting to $1.1 billion as of the end of June.
He’s also started charging $8 a month for the Twitter Blue service, which will include green check verification before it’s suspended on Friday. Today, he says it will probably “come back next weekend”.
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