Some of the biggest names in tech have signed up to the European Union escalate the fight against misinformation. EU has published a tougher Code of Practice on misinformation with commit from 34 companies and organizations, including Google, Meta, Microsoft, TikTok, Twitch, and Twitter. Stronger principles mean both refining existing code and extending it to deal with lessons learned in recent years, including from the pandemic and Russia Invades Ukraine.
The updated code participants have promised better efforts to weed out those providing revenue misinformation, such as remove ads. Signatories must also deal with bots, fake accounts and deepfakes used to spread bogus claims. Supporters will have to create transparency centers and taskforces to show how they deploy the code (supported by improvement monitoring) and deliver Better access to data for researchers. They will also have to more clearly label political ads. Users will get better tools to detect and flag false claims, while an expanded validation process will include all European Union countries and languages.
Those who agree to the rule have six months to make the necessary changes. They will share their first deployment reports in early 2023.
The EU first published the code in 2018 and asserted that it helped combat misinformation surrounding the election, the pandemic and Ukraine. However, there is little doubt that the situation has changed in the four years since. Bots have become a serious problem and misinformation is more frequent go viral through live streams in addition to recorded social media and social media posts. In theory, the modified approach would not only catch more attempts to sell fake information, but also do more to prevent such peddling in the first place.
As before, this rule is completely voluntary. This will not prevent websites from turning a blind eye to disinformation campaigns or not feeling they can adequately prevent bad behavior. However, with so many tech giants involved, this could make it difficult for manufacturers to gain much traction in Europe and beyond.
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