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Elon Musk, Under Financial Pressure, Pushes to Make Money From Twitter


During early prototypes, a Twitter user asked musician Post Malone about his favorite recordings. Such paid messages may appear in a special area of ​​the direct message inbox, and celebrities will have to choose to receive them. Twitter will most likely cut fees, according to the documents.

Plans for paid direct messaging are still flowing, and there’s no guarantee that the product will launch, people with knowledge of the matter said.

Product teams are also working on “paid wall” videos, an idea similar to services from platforms like OnlyFans, which hosts content for creators in the adult content industry. . Under this plan, Twitter could ask users to pay to watch videos, sharing the revenue with creators who post content, two people familiar with the project said.

Mr. Musk has also shown interest in Vine, the repeater video app popular among young creatives before Twitter shut down in 2016. He took a Twitter poll on Sunday asking those followers whether he should bring it back, and he has led internal teams to test the code to see if there’s a possibility of a respawn, two people familiar with the conversations said.

Mr Musk’s new Twitter Blue subscription service, which will give subscribers a check mark next to their username, is scheduled to start on November 7 in the US, Canada, Australia and New Zealand. , according to internal documents obtained by The Times. The documents suggest that registrants won’t need to verify their identity to get a check mark.

The documents also note that there will be “an interim period during which checks will be performed on both Blue subscriber accounts and previously verified users.” Finally, verified accounts that don’t pay Twitter Blue will lose their check mark. There are over 423,000 verified accounts on Twitter.

The documents also outline plans for “government accounts that keep their Verified badge without paying Blue.” Several features for the subscription service were announced by Mr. Musk, including higher ratings for subscribers’ answers and the ability to upload longer videos, will not begin on November 7, according to the documents. A European rollout is also planned, with the Twitter Blue team already working to align the product with the European Union’s General Data Protection Regulation privacy law.

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