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Elon Musk relaunches Twitter Blue with higher price for iPhone users : NPR


Twitter headquarters is shown in San Francisco on November 4, 2022.

Jeff Chiu/AP


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Jeff Chiu/AP


Twitter headquarters is shown in San Francisco on November 4, 2022.

Jeff Chiu/AP

Twitter has restarted a service called Twitter Blue, where users can pay a monthly fee for a blue checkmark, along with the ability to edit tweets and upload high-quality videos.

However, Apple users will be charged more.

The the company said the refurbished service will cost $8 a month on the web or $11 a month if purchased through the iPhone and iPad app, where in-app transactions are handled through the company’s App Store, where usually charge 30% commission.

New prices follow Sharp words from Musk criticized Apple for the so-called “Apple tax”, a longstanding sore point for app developers and a concern for regulators around the world, who have seen the fee as a too high and financially damaging to Apple’s competitors. musk has since declared His dispute with Apple was resolved after meeting with the company’s chief executive, Tim Cook, at the company’s headquarters in Cupertino.

Android users can access Twitter Blue by purchasing it through a web browser, follow to Esther Crawford, director of product management at Twitter.

Yellow and gray added to blue as new check

The company claims to be introducing a color coding system for people, companies and governments.

Being “verified” will now actually involve the verification process or as Crawford said in a tweet late last week, “the review step before applying the blue check mark to an account is one of our new steps to combat impersonation.”

This is a face of the company. Twitter’s first attempt to include blue checkmarks as part of its subscription program caused havoc. Many people took advantage of the ability to buy “verify” and flooded the site with fake accounts. Advertisers, politicians, and even Musk himself found themselves impersonated. The chaos forced the billionaire to suspend the service after just two days.

For now, Musk says there will be three colors to buy: gold for companies; gray for governments and blue check for prominent individuals, including celebrities.

When Musk first conceived his plan to let people buy the once restricted and coveted blue checkmarks, he ran into internal resistance from Twitter safety and reliability experts. . They fear the move will be weaponized by those who want to spread disinformation, including repressive regimes that want to spread propaganda.

Musk ignored them. Twitter’s Trust and Safety team, like everyone else in the company, was fired and resigned.

Musk sees Twitter Blue as part of his mission to make money on the platform in other ways than advertising, which accounts for about 90% of Twitter’s revenue. But since Musk’s tumultuous reign began in late October, major advertisers have fled in droves.

The company has long struggled to grow its service in the way that larger rivals like Facebook, Instagram and TikTok have done, and even before Musk took over, the company’s advertising business had no longer flourishing.

musk has bankruptcy float as a possible option for Twitter.

Twitter: Users temporarily lost checks when profiles were changed

Musk has said before an account can receive verification, the account will be manually verified, although he hasn’t fully explained how the process would work, but the company did say if one If applicants change their name, display name, or photo, they will temporarily lose their check mark until the authenticity of the profile is confirmed.

Twitter did not respond to questions about whether it had the resources left to take on such a daunting task after laying off more than half of the company’s employees.

Rachel Tobac, CEO of cybersecurity firm SocialProof Security, said: “With the workforce shrinking, it remains to be seen whether fraud, impersonation and fraud can be prevented with identity verification methods. their novelty or not. said before NPR. “Scammers will quickly identify how they can overwhelm or manipulate the identity verification system to be ‘authenticated’ as an entity they are not.”

Twitter, which no longer has communications staff, did not respond to a request for comment.

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