Dysonknown for its smart home appliances like hair straighteners, air purifiers and vacuum cleaners, has ventured into the audio market with its new headphones, Dyson OnTracThe earphones are scheduled to launch in India on September 23 and to mark the occasion, the company has appointed Indian artist Badshah as its brand ambassador.
Dyson OnTrac Headphones with ANC: Availability
Dyson will be offering the headphones at select Dyson Demo stores starting today, September 12. You can also pre-register and pre-order on the Dyson India website.
Dyson OnTrac Headphones: What to Expect
The Dyson OnTrac headphones feature noise cancellation and are over-ear. The main highlight of these earphone is their customizability, with Dyson claiming that users can personalise them with up to 2,000 colour combinations, including ear cushions and outer cups, to match their style. Dyson also claims the headphones offer up to two weeks of battery life with active noise cancellation (ANC) on on a single charge.
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Commenting on the development, Ankit Jain, General Manager, Dyson India, said, “Dyson has big ambitions to disrupt both the audio category and the industry – as evidenced by the Dyson OnTrac headphones, launched earlier this year. These headphones deliver exceptional sound quality through a high-performance design, backed by over 30 years of aerodynamic research. To celebrate the launch of Dyson OnTrac headphones across India, we are delighted to announce our first Dyson OnTrac™ Headphones Ambassador, Badshah.
Badshah, commenting on this, said, “Music is my life and I believe in the power of exceptional sound. Dyson’s commitment to pushing boundaries is completely aligned with my own artistic approach. Their products are not only technologically advanced but also visually appealing, which perfectly matches my aesthetic and vision.”
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