Donald Trump launches a new business project: a diamond-encrusted watch worth $100,000
He has already sold it Bible, sport shoes, photo books And electronic money during his third presidential campaign. Now, Donald Trump is launching a new business project: diamond-encrusted watches.
The Republican presidential candidate announced the “Official Trump Watch Collection” on Thursday. The most expensive one, listed as including 122 diamonds on the bezel and available in three 18-karat gold styles, costs $100,000. Another “Fight Fight Fight” model is listed at $499.
Trump has sold a series of branded products since he launched his 2024 White House campaign, continuing his long tradition of combining his political and business interests. Thursday’s launch, which comes 40 days before Election Day, could leave him open to criticism about his campaign’s cash-grabbing, especially as he makes the argument that the Vice President President Kamala Harris is out of touch with the economic struggles of Americans.
While the websites for the various products note that the proceeds from their sales do not directly benefit Trump or his campaign, they also note that each product are subject to a “paid license agreement”. That is the mechanism that allowed Trump, before entering politics, profits for many years from selling everything from water, vodka and steak.
Earlier this week, he announced the sale of a $100 silver coin with his image printed on it. In March, before Easter, Trump released a video on Truth Social urging his supporters to spend $59.99 for a “God Bless the American Bible,” inspired by the patriotic ballad by country singer Lee Greenwood. Trump takes the stage to sing the song at each of his rallies and has appeared with Greenwood at events.
In February, he put the new product up for sale Trump-branded sneakers at “Sneaker Con,” a gathering that bills itself as “The Greatest Sneaker Show on Earth.” The shiny yellow high-tops with American flag details on the back are being sold as “Never Surrender High-Tops” for $399 on a new website that also sells other Trump and country-branded shoes. “Victory47” flowers and perfume for $99. a bottle.
Trump also dabbled in NFTs, or non-fungible tokens, last year reported earned between $100,000 and $1 million from a series of digital trading cards depicting him in cartoon-like images, including as an astronaut, cowboy and superhero.
Some of those items, including coins, sneakers and Bibles, are listed as affiliated with CIC Ventures LLC, a company Trump said he owns in his 2023 financial statements, which has a Similar agreement with 45Footwear, which also said it uses “name, likeness and image under a paid license from CIC Ventures LLC, which license may be terminated or revoked according to its terms .”
The items were put up for sale following a $489 million civil fraud verdict against the former president, which the New York appeals court handed down on Thursday. seems to be open to reduce or reverse.
According to a disclaimer on a sales website, the watches are covered by a similar agreement to license Trump’s name, image and likeness, and the proceeds from sold will not be directed to the Trump campaign or the Trump Organization and “will not be designed, manufactured, or distributed.” or sold by Donald J. Trump, The Trump Organization or any of their respective affiliates or holding companies.”
Instead, TheBestWatchesonEarth LLC — which is listed as the seller — said it uses the name, image and likeness of “Trump” under a paid licensing agreement. This Agreement may be terminated or revoked according to its terms. Trump watches are considered collectibles for personal enjoyment only and are not intended for investment purposes.”
A Trump campaign spokesperson referred questions about the licensing agreement to the Trump Organization, which did not immediately respond to a request for comment. TheBestWatchesonEarth LLC also did not immediately respond to an inquiry about the deal through its website.
