Disney Star will be home to all ICC cricket in India for the next four years having won the television and digital rights of both men’s and women’s global events until the end of 2027, the ICC said. in a statement.
Disney Star will be the home of ICC cricket in India until 2027.
– ICC (@ICC) 1661609655000
“According to information, Disney Star is paying about $3 billion for copyrights,” a senior member of the ICC Board of Directors told PTI on condition of anonymity.
Disney Star won after a first round closed bidding process, which has resulted in a significant increase in royalty fees from the previous cycle, continuing cricket’s impressive growth and reach, top agency said.
This decision follows a robust tender, tender and review process, which commenced in June 2022.
ICC President Greg Barclay “We are delighted to continue our partnership with Disney Star as the home of ICC cricket for the next four years, which has delivered excellent results for our Members and will support support our ambitious growth plans.
“They will play an important role in the future of our sport and connect and interact with more fans than ever before.”
K Madhavan, Country Manager & President of Disney Star said: “With the acquisition of ICC Digital and TV broadcasting rights, Disney Star has further cemented its position as the premier events destination. domestic cricket.”
