A new line of sustainable home textiles is the “(Marta) Inspired by Marta Marzotto” project, which pays homage to Marta Marzotto, former mannequin, fashion designer and icon passed away in 2016.
Photo: (Marta) Inspired by the Marta Marzotto . collection
Marta Marzotto, depicted in the collection’s catalog (Marta) Inspired by Marta Marzotto
The new collection is dedicated to the creative, multifaceted, generous and open personality of Italians who love travel, ethnic fashion and love eccentric objects and decor, such as Her houses in Milan, Cortina and Valdagno where she lived and now belong to her. son, Matteo Marzotto, continued to testify.
The masterminds behind the project are Matteo Marzotto and his partner Nora Shkreli with Marco Prandoni, CEO, Le Vie Del Cotone, the company believes and invest in this custom-made and partially tailored home collection. In addition, a partner in the project is Riccardo Boatto, son-in-law of Marta Marzotto and CEO of Il Mondo di Marta Srl.
Photo: (Marta) Inspired by Marta Marzotto
(Marta) Inspired by Marta Marzotto
Entrepreneur and project shareholder Matteo Marzotto explains: “This project was born with the purpose of our whole family to preserve the memory of my mother. “There are many unusual and special aspects to my mother’s personality and life, among them certainly her own creativity and great love for home as a place of heart. In the collection. this episode (Marta) Inspired by Marta Marzotto, I found her personality traits,” continued the entrepreneur.
“Once in the company, we started working on the project (Marta) Inspired by by Marta Marzotto, I immediately understood the power and The scope of the Countess’ aesthetic vision and the impact it can have available to the public,” explains Marco Prandoni.#
Photo: Maria Cristina Pavarini
(Marta) Inspired by Marta Marzotto
“One of Marta Marzotto’s gifts that impressed me the most was her innate ability to arrange and combine styles and colors, so much so that this is the aspect we wanted to emphasize with the styles. We have been working for a long time, over a year, and have always worked closely with the Marta Marzotto family, to realize the first phase of this incredible journey into the world of her,” he explains, noting that several fabrics and over 250 caftans from the family’s private collection were inspiration. Part of the collection also features special 3D scanning that reproduces the high-resolution print effects of beads, sequins and embroidery, among other complex applications.
The new home collection (Marta) is entirely made in Italy and is produced by Le Vie Del Cotone, an Italian home textile manufacturer founded in 1904, later also specializing in the production of home collection for many brands including Tommy Hilfiger, Ralph Lauren and Karl Lagerfeld.
Bed sheets and duvet covers are printed in 300-thread woven combed satin, soft finish with silk effect and beading and packaged in matching cotton satin bags, and velvet bands, both printed and smooth, enriched with lurex piping on all four sides.
The collection is completely plastic-free as it uses only satin, recyclable and reusable envelopes, and cardboard packaging.
Photo: Maria Cristina Pavarini
(Marta) Inspired by Marta Marzotto
Le Vie Del Cotone is operating according to sustainability criteria, not only because it promotes the use of solar energy in all the production units it uses, some of which are also located outside of Europe and none of the units use fossil carbon energy sources. When using chemicals, less caustic soda is used, and less water is oxidized.
All of the company’s suppliers respect Oeko-Tex regulations not only for the end use of the product, but also for the workers who come into contact with the production process.
Prandoni explains: “For over 20 years, at least about 20 years ago, the company was also a supplier to Ikea, whose founder, Ingvar Kamprad, was a method visionary. sustainable approach. “He wanted sofas designed to be able to take the wooden parts apart from the fabric parts and recycle them. We manufacture polyester cotton sofa covers, but not in single blends but with polyester warp and cotton weft, so at the end of their life, three years ago, they could be separately recycled. Since then, the ‘Green Book’, their working guide, has also been valuable to us,” he added.
Le Vie del Cotone has also been a licensing partner for WWF since 2020. Therefore, part of the revenue from those projects goes to WWF projects in Italy and we also use organic cotton. , bamboo mixed with cotton, cotton and recycled polyester, among others. The company also produces product collections made of certified BCI cotton.
Photo: Maria Cristina Pavarini
(Marta) Inspired by Marta Marzotto
By February 2023 (Marta) will be sold to about 120 stores in Italy and starting 2024 abroad. It may also soon begin to include art deco items, such as Bone China tableware, and eventually, in the future, leather products, although there are no plans to expand. any fashion in the near future.
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