Christian dior, Burberry, brand stuffAnd gucci are the ones who have attracted the biggest attention on the runway in recent Big Four shows, a new report has pointed out with Launchmetricsevaluates the total views for each show, the number of downloads, and the media impact value (MIV).
The label’s photographers took more than 84,000 photos at 675 shows and discovered that Dior had the highest number of views of 87,000, with one post.Alessandro Michele Gucci, Burberry under Daniel Lee, Bottega Veneta, Givenchy, Miao Miao, chanelPrada, Ferragamo and Balmain make up the rest of the top 10.
Dior also topped the list in terms of downloads, followed by Burberry, Ferragamo, Gucci, Givenchy, Prada, David KomaMiaomiao, Diesel oil And Fendi.
For the MIVs they all created, this involved online placements and specifying an amount for each post, interaction, and article. and which strategy produces the highest return on investment.
Burberry topped this time with $1.6 million, Prada with $1.3 million, Gucci, Bottega Veneta and Christian Dior with $1.1 million each and Diesel, Fendi, Tory BurchFerragamo and Dolce Gabbana company all under $1 million (though not too far off that number).
However, the most viewed looks for Fashion Month do not belong to any of these brands. Instead, it came from Chanel with an open look (a rose-patterned coat). Meanwhile, the most downloaded look belongs to Gucci, with the revealing – praised and criticized – of the revealing bikini top.
And Proenza Schouler had the most impressive look, according to Launchmetrics with a waistcoat and skirt worn by chloe Sevigny.
Interestingly, with the rather conservative Chanel jacket being the item with the most views, the other four top viewed looks were also relatively conservative.
White shirt and skirt by Dior, edgy suit by Saint Laurent, full body jacket with faux fur collar by Burberry and maniYellow shirts and tailored trousers are easily both huge hits.
Of course, the fact that each of these is the first item in those shows is also important and hints at the fact that the labels are generally what attracted more traffic, not the ones. labels seem specific.
So it’s interesting that four of the top five most downloaded skins are different and a little more adventurous. As mentioned, that opening Gucci look came out on top and the Burberry jacket did a great job in second. In fact, Burberry did a great job overall with a plaid cardigan plus wrap skirt and large cap in third place, and an asymmetrical hemline skirt featuring the revived Burberry knight emblem. born in fourth place. In fifth place is Prada’s gray jacket and floral embroidered dress that has been widely featured in the international media.
We mentioned Proenza Schouler topped the MIV list and it was made into the top 5 by Bottega Veneta’s white shorts and red boots, Diesel’s cropped denim skirt and jacket, evening gown Valli’s red and Jil SandersSleeveless cherry print top.
Other Launchmetrics insights from shows include the Big Four fashion weeks overall, which generated a total of $731 million in MIVs. That’s a 24% increase on the AW22 and reflects the remarkable moments on the runway.
Launchmetrics said this season, “some of those memorable moments include Dior taking on the existential 1950s style, giant, and opening its doors to the public. Moncler London’s ‘Art of Genius’ event or Burberry’s most anticipated LFW show.”
It also states that influencers are a key presence during Fashion Month and that celebrities from the Asia Pacific region are key players, especially those from South Korea.
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