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Did the Conservative leadership campaign spark an air fryer frenzy? | UK News


They’ve been around for years, but this Christmas it seems like you can’t go back to the mall without catching an air fryer-related promotion.

Or worse, the shelves are empty after a successful rush of people to make a purchase.

Indeed, they are so popular now, Argos says it sold 1.6 air fryers per minute in the first week of September 2022.

So this is new, and where does it come from?

Google trending data shows how online interest in air fryers has increased
Picture:
Google trending data shows how online interest in air fryers has increased

Looking at Google’s trending data over the past 12 months, interest in air fryers has remained fairly steady (except for the Christmas/January sales spike at the start of the year).

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But from the end of August on, they suddenly became popular with nearly three times the number of searches.

So what happened in August?

The month is dominated by both The energy crisis is happening and The Conservative Party’s First Leadership Competitionwith Rishi Sunak and Liz Truss struggling to become prime minister.

Ms. Truss, who was at the forefront at the time, announced there would be no new taxes or energy distribution if she gets elected, because she omit the suggestion of the cost of living support further.

A source in Mr Sunak’s campaign said Ms Truss would not be able to afford the tax cuts and new cost of living plan.

But crucially, neither seems to be able to deliver voter-specific plans.

Falling wholesale costs have provided households with rare good news on energy bills, as it caused sharp cuts from the latest 2023 price cap estimate.

But the respite is short, with prices in wholesale markets set to rise again soon and with no clear signs of a lasting solution to the crisis.

The skepticism surrounding Downing Street’s ability to help households weather a storm may be one of the reasons people are rushing to buy an air fryer because of its lower cooking costs, which is a way to help reduce bills.

Price comparison website PriceRunner says the best-selling air fryers have grown in popularity by more than 3,000% since this time last year and by 2,000% since the summer.

Sales of the most popular air fryer on the site, the Ninja AF400UK, have increased by more than 22,000% since last October.

Photo: iStock
Picture:
Photo: iStock

Three times cheaper than an oven

The appliance has a heating element at the top with a large fan that distributes the heat, meaning no pre-heating time is required and the food cooks quickly and evenly.

Utilita’s research found that an air fryer runs for an average of £55.71 a year, while a rice cooker costs £335.57 a year.

Further analysis by which? found these appliances can be up to three times cheaper than traditional ovens.

But which one? says any savings will have to be weighed against the initial cost, with air fryers costing up to £300.

Testers found that the cheapest and fastest method of cooking grilled chicken is in the pressure cooker, which takes 11p and 32 minutes, compared with 39p and 76 minutes in the oven, but they point out that the cheaper method doesn’t create crispy skin. from normal roast.

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They found that an air fryer costs 18 cents to cook a “perfect” roast chicken.

Air fryers also use less oil, which is not only healthier, but also saves a few cents.

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