Tech

Demand for Justice League ‘Snyder Cut’ has been amplified by bots


The zealous online campaign helped pave the way for Justice League “Snyder Cut” version was fueled by a large number of bots and fake accounts, according to a report from Rolling Stone. An investigation commissioned by WarnerMedia was witnessed by RS found that “at least 13 percent of accounts participating in Snyder Cut conversations are considered fake, well above the three to five percent that cyber experts say they typically see on any trending topic.” which act.” In other words, while many true fans certainly pushed for the new version, their voices were disproportionately amplified by the shows.

As a reminder, director Zack Snyder resigned during the editing process Alliance justice for personal reasons and Joss Whedon finished the film as an uncredited director, overseeing reboots and other changes to reduce runtime and increase humor. When the film was released in 2017, it was a commercial and critical failure. Then an online fan base fueled Snyder’s darker original vision, aka the Snyder Cut. Upon its release in 2021, it became the fourth most-watched series on HBO Max and was often praised for outperforming the original.

The question, however, is whether the fan interest is entirely organic. WarnerMedia has decided to open an investigation following some serious acts of cyber harassment including calls for boycotts, punishments and even death threats. It identified communities “consisting of real and fake authors spreading negative content about WarnerMedia for failing to reinstate ‘SnyderVerse,’ and directing harassment of Warner Bros.’ then-CEO AnnSarnoff and other executives and innovators involved in the project.

Rolling Stone also hired a security firm to check for suspicious activity, and they said there was “no doubt bots were involved.” Another company used by WarnerMedia to investigate unauthenticated activity around the forsnydercut.com domain traced it to a defunct ad agency that promised “cheap, instant Avatar traffic” to your website.” Snyder has fanned the flames online with social media posts, including one showing a photo labeled “JL Director’s Cut Running Time 214 [minutes]”but it’s unclear what role he played in the online campaign.

As we have implied in rating about Justice League by Zack Snyder Last year, the report revealed the power but potential pitfalls of the fandom. Engadget’s Devindra Hardawar writes: “There are positive ways to effect change in any pop culture, but shouting at each other on social media, not to mention sending threats about what is. dead, should not be normalized.”

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