Delta Fixes Passenger’s Key Pain Point (and Free Solution)
Each airline has its own identity. That is to say, it has a set of values and is intended for messaging that causes consumers to associate it with some key characteristics.
Spirit Airlines is known for no frills, rock bottom prices, while Southwest was once known for superior customer service. (Recently it’s more known to people stuck during the holidays, ruining Christmas and burning money.)
delta airlines (OBTAIN) – Get a free report one might say, there seems to be a philosophy of generosity.
Today, he acts a lot like a stepfather who really wants you to like him, and he certainly isn’t afraid to bribe you to win your affection.
Last year, Delta partnered with Starbucks offers passengers free e-gift cardsand arrange for you to earn both Skymiles and loyalty points for both companies when you shop at either company. It also provides priority access to its (controversial) Sky Club for members of various loyalty programs. It is also make it easier through its loyalty programand make it easier to earn travel and hotel vouchers.
But Delta’s need to be loved is unlimited, as its need to be loved by you is more than many of the airline’s competitors. As such, it continues to deliver and now has a surprising new perk that will help you pass the time on your newest flight.
What benefits does Delta have in store?
Starting February 1, Delta will begin offering free wi-fi to customers on most domestic flights.
But, as always, there is a downside.
You must be a member of Delta’s loyalty program to receive this privilege, as you will have to enter your SkyMiles number. The privilege will be available on more than 700 aircraft by the end of this year, and the company plans to offer it on international flights late next year.
The move, made in partnership with T-Mobile, will make Delta the first major airline to offer free wi-fi, beating United, American and Southwest, as noted by Travel Weekly.
Are you not entertained?
Delta wants to make sure you don’t get bored at any point during your flight. Free Wi-Fi is part of a new entertainment experience, called Delta Sync, which will begin rolling out this year to SkyMiles members.
It will include recommendations for in-flight entertainment as well as real-time backseat flight notifications, exclusive offers on a wide range of merchandise in partnership with other consumer brands and pre-orders. Food and drink if you are in first class.
Announcement of these new perks was done at the CES 2023 tech conference in Las Vegas this week, in which CEO Ed Bastian promises Delta Sync will elevate the idea of travel.
“The future of travel is where your digital and physical experiences come together in a seamless warm and personal way, making human travel connections meaningful,” he said. more meaningful”.
But Delta is so generous that it will also offer customers perks, even if they’re not loyal members.
Delta has partnered with the New York Times to offer Wordle, Spelling Bee and The Crossword customers free on US domestic flights, even if they are not loyal members or Times subscribers.