Auto Express

Dacia completes wide-ranging rebranding with new look


After the strategic announcement ‘Renaultlution’ in early 2021 redefined Renault Corporate vision for a focus on value Dacia brand, the company has now completed a revamp that includes a new design treatment for its models – including a new logo – as well as a completely revamped look and feel for its dealers.

The new, sharper design language for its cars is the most notable aspect of the company’s rebranding process, with sharper headlights and the new Dacia emblem linked together as joy. boasts a chrome grille on all models.

In addition, Dacia is subtly adjusting its position, focusing more on active lifestyle customers who are looking for cars with leading design, but without losing focus. focus on its value. As a result, new innovations such as camp bed system for myself Runner The seven-seat family car and accessories including a tent will all be available in the future, as will new colors and an increasing number of recycled materials in the vehicle to improve sustainability.

Target for recycled materials used in the production of new company goods Duster 20% next year, with a new material called Starkle – a recycled polypropylene with a paint-free finish – a breakthrough to achieve this.

An evolution of the brand’s Vehicle Control app that now includes drowsy driver detection technology will also be rolled out, while increased use of owners’ smartphones will become cards. call Dacia in the future.

Its dealers will also use more technology, with Dacia’s augmented reality app helping customers configure their cars virtual. The brand will simplify the buying journey, while the actual dealers will still be numerous and have undergone a complete redesign.

According to Dacia CEO Denis Le Vot: “Year after year, Dacia is attracting new customers who are looking for what might be the most valuable thing in the world today: necessities. set. These new customers are moving towards a rational, responsible society and a new perspective on automotive.

“Cars you are drawn to because they have content, comfort and style, and are the most affordable to date. It’s Dacia! Essentials without cutting corners, design without extra cost. “

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