While the pop-up store’s interior was designed by Crosby Studios, the virtual collection can be purchased on-site, according to a statement online by Zero10 and Crosby Studios. The collection includes a plaid suit, light shirt, leopard print hoodie, vanishing pants, and video game pants, with the look also incorporating a decade-old video game print 90s signature of Crosby Studios.
AR fashion platform Zero10 announced on its Instagram account that it has partnered with Russia-based design firm Crosby Studios to open a pop-up store featuring a virtual collection of five models. The new pop-up store, located in New York’s Soho neighborhood, will offer customers a combined physical and virtual retail experience.
Buyers will be able to try on digital-only apparel in the concept space through Zero10’s proprietary AR technology. The interactive studio will feature state-of-the-art fitting rooms, meeting areas and even a bubble tea bar.
Shoppers can try on virtual items by scanning a QR code that will route them to Zero10’s app, where they can purchase items in real time or via photo. Furthermore, three items will be offered for free to match while one will need to be purchased prior to the trial and another will be offered as a limited edition collection of tokens. irreplaceable (NFT), the statement added.
Pop-ups will remain open from September 7 to 18; the collection will only be available ‘in store’ for the time being. After the store closes, you can purchase these parts from Zero10’s app. Since the number of daily customers will be limited, those interested can choose a date and time to visit the store by registering online.
Fiber2 fashion news desk (NB)
