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Creative director Balenciaga apologizes for ‘inappropriate’ campaign – Hollywood Life


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Balenciaga Creative Director, Demna Gvasalia41 years old, broke her silence about her recent vacation campaign controversy of the brand, which features children hugging teddy bears in leather tights. The designer took to Instagram on December 2 to release a Official statement. “I would like to personally apologize for the wrong choice of art ideas for the children’s gift campaign and I take responsibility. “It is inappropriate for children to promote objects that have nothing to do with them,” he wrote. Notably, Demna also emphasized that he “condemns” the abuse of children and “never” intended to “provoke” it.

“While I sometimes want to provoke thought through my work, I NEVER intended to do so with a subject as horrific as child abuse that I condemn. Period, the Georgian artist added. Demna also said: “I need to learn, listen and engage with child protection organizations” to “help on this terrible topic”. He also ended the lengthy statement with an apology. “I apologize to anyone offended by the image and Balenciaga has ensured that appropriate measures will be taken not only to avoid similar mistakes in the future, but also to take responsibility to protect the child’s welfare. you in every way possible,” he concluded.

Demna’s statement comes four days after Balenciaga released an official statement on the matter, also shared on the same verification Instagram account. The statement begins: “We take full responsibility for the lack of monitoring and control of documents in the background, and we could have done things differently. “While internal and external investigations are ongoing, we are taking the following actions: • We are closely reviewing our organization and our collective work. • We are strengthening the structure around our creation processes and validation steps. We want to make sure that the new controls mark an axis and will prevent this from happening again. • We are laying the groundwork for organizations dedicated to protecting children and working towards ending child abuse and exploitation.”

Demna Gvasalia
Demna Gvasalia is the creative director of Balenciaga. (Shutterstock)

They also ended the statement with an official apology to anyone the campaign offended. “We want to learn from our mistakes and identify ways we can contribute. Balenciaga reiterates its sincere apology for the offense we have caused and apologizes to the talents and partners,” the Spanish company wrote. Both statements were made a few weeks after the holiday campaign was first launched and it sparked outrage across social media from parents as well as celebrities. .

Balenciaga’s devoted fashionista and founder of SKIMS kim kardashian42, also break her silence about the problem via Twitter on November 27, “I’ve been quiet for the past few days, not because I don’t feel disgusted and outraged by Balenciaga’s recent campaigns, but because I wanted the opportunity to speak with their team. they let themselves understand how this can happen. happened,” the mother of four children Written. “As a mother of four, I am shocked by the disturbing images. The safety of children must come first and any attempt to normalize child abuse of any kind will have no place in our society — period.”

kardashian family The star also revealed that she’s spoken to the brand to make sure this “never” happens again. “I appreciate Balenciaga’s removal of campaigns and apologies. In talking to them, I believe they understand the seriousness of the problem and will take the necessary measures so that this never happens again,” she added on Twitter. Kim concluded by saying that she is currently “reassessing” her relationship with Balenciaga. “As for my future with Balenciaga, I am currently re-evaluating my relationship with the brand, based on their willingness to accept responsibility for something that should never have happened right away. from the start — and the actions I expect them to take to solve the problem. protect children,” she concluded.

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