Could Apple be preparing a ChatGPT-style search engine? I think so
Apple is planning to more than triple its self-built critical energy capacity by 2023 and beyond according to a report published by the analytics firm. Structural Studies.
Its report (via DailyHostNews) includes all major ultrasound machine and has identified Apple as the company that will thrive in the next few years. Electric capacity – in data center jargon – is an important growth metric as it indicates the amount of energy available to power not only the server but also other ancillary features such as lighting, power station, upsair conditioners etc
Apple is expected to add more than 1.4 GW of capacity to reach 2 GW, an increase of 233%, which is the highest compared to the competition. While Google remains the biggest player (with the potential to nearly double capacity to 3 GW), Apple is entirely focused on its own active devices; it passed two billion in february 2023 and confirmed that it has over 900 million iOS the user has subscribed to one or more apps.
In other words, unlike Microsoft, Google, and Amazon, Apple is not an overtly hyper-extended company, and unlike Facebook, it doesn’t have to maintain a service used daily by billions of users across multiple platforms. different platforms.
The additional power capacity of the data center means that Apple may be looking to roll out services that require more power to run, which could be virtual services/augmented reality (and there have been a lot of rumors surrounding a Apple VR headset) or push the service further – no new hardware required. Well, one could argue that Apple could use the extra capacity to launch a website creator services to benefit thousands of people Small business based on iCloud, but we doubt it.
Siri meets ChatGPT?
Hundreds of millions of users have used Siri was and still is Apple’s closest competitor with its current star appeal, ChatGPT. However, Siri – which will turn 12 in 2023 – remains largely in the dark and is limited to a single channel – voice. What if Siri’s involvement in users’ lives could go beyond the trivial?Hey Siri, what’s the news today?” into deeper conversations about audio, text, and images?
There are three reasons why Apple might want to do that; first, it is another way to strengthen the attractiveness of the company’s ecosystem and another attractive highlight in its annual report WWDC display cabinet.
Second, Apple could end its lucrative search deal with Google by launching its own ChatGPT-style search engine with Siri at its core. The New York Times reported in 2020 that the deal is worth up to $12 billion annually, a number that is likely to skyrocket as the number of active users also continues to grow. It’s Google’s tax that – if revoked – has the potential to remove a fifth of Google’s net income and send its stock plunging.
The third reason is that such a move would allow Apple to acquire AWS timing by creating what will be the foundation for future services; and it can do it using its own hardware: the M series and its neural engine.
We know that M1 superApple’s fastest CPU so far 22 TOPS (Trillion Operations Per Second) performance and now expectations – based on what we know about M2 – is that the M2 Ultra – scheduled to launch in March 2023 – will overcome the 30 TOPS barrier.
With access to advanced lithography lines and vertical control across the entire hardware stack, Apple can compete with Amazon, which has gravitation Arm-based AWS processors are at stake xeon And Epyc lineage. It is possible that a hypothesis S1 (S for server) microprocessor Powering Apple’s next generation of services?