A survey of more than 11,000 consumers in 16 countries found that although nearly two-thirds (64%) of consumers purchased virtual goods or participated in a virtual experience or service in the past year, this number is expected to expected to increase, as 83% expressed interest in making a purchase through the metaverse.
According to the findings of a recent global survey by Accenture.
Furthermore, 42% of survey respondents said they went to a virtual retail store for advice, payment, or browse a range of products when purchasing a physical item, while 56% of respondents asked to plan next year. Among millennials, those numbers rose to 51% and 61%, respectively.
According to Accenture Technology Vision 2022, ‘Meet Me in the Metaverse: The Continuity of Technology and Experiences Reshaping Business’, more than half (55%) of consumers agree that the majority of people’s lives and livelihoods they are moving into the digital space. In response, the vast majority (90%) of retail executives say that they anticipate that leading organizations will push the boundaries of the virtual world to make it more real, increasing demand for sustainability. and navigate seamlessly between the digital and physical worlds. Furthermore, 72% of global executives claim that the metaverse will have a positive impact on their organizations, with 45% believing it will be disruptive or transformative.
“The metaverse era has begun, and so for consumer-facing companies, it’s not about deciding whether or not they’ll enter the metaverse, but deciding how, Jill Standish, senior executive and global head of Accenture’s Retail industry group. “Retailers and brands will need to re-imagine and test what new and advisory experiences can mean for consumers. In addition to new opportunities to sell, metaverse can also help build loyalty through the experience of more than just buying a product. For example, retailers can create a personalized experience by offering a live-streamed shopping event where customers can sit next to a brand ambassador and immediately walk in. virtual dressing room where they can try something, add it to the cart and checkout. “
In addition to creating new ways to shop, travel, and socialize, virtual products and locations highlight potential opportunities for revenue growth across industries.
Fiber2 Fashion News Desk (KD)
