Competition heats up at Dollar stores

Prices remain consistent at dollar stores. Exactly that price, however, seems to be a point of contention — and competition — among the dollar store giants.

Dollar tree its $1 discount—The company switched to a $1.25 price tag — clearly helping to boost profits. Dollar tree said on Thursday that gross margin at its eponymous chain hit 37.4% in the quarter ended July 30, up 5 percentage points from a year earlier. Meanwhile, profit margins are falling at Dollar Family owns a Dollar treeone traditional laggards, when the chain reduced prices to close the historical gap with competitors. Dollar Tree’s Competitor Common Dollar stuck at the $1 price point, which typically accounts for a fifth of its products, and said that price was one of the fastest-growing sub-categories last quarter.

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