Comcast (CMCSA) – Get a free report Price moves only in one direction. No matter how much or how little, every year it increases.
That’s because the cable and internet giants largely have a fixed audience. If their customers have a choice when it comes to internet service, it’s usually inferior service.
Some people might opt for the phone company’s DSL or even satellite internet, but even Starlink internet from Elon Musk’s SpaceX doesn’t offer the speed or reliability that comes with wired broadband.
Comcast has a good product — one that for decades was a legally mandated monopoly in many markets — and it has a huge advantage over its competitors. The company has built its infrastructure and customer base without competition.
Now, even with a rival, Comcast still holds the incumbent’s advantage. Switching is not only a pain, but it can also be expensive as the company locks its customers into contracts that require large payments if you try to leave early.
So while some people may be willing to look elsewhere — especially when they realize they have to pay the same modem rental fee as the purchase price every eight to 10 months — they can’t.
Now, T-Mobile (TMUS) – Get a free report is wooing Comcast customers with a very aggressive holiday offer.
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T-Mobile switches to Internet service
T-Mobile has built its entire business on disruption.
First, it went after AT&T (t) – Get a free report and Verizon (VZ) – Get a free report, targeting their unfriendly activities. The self-proclaimed Un-carrier had a method of getting rid of the things about cell phones that people hate.
That means eliminating overage fees, terminating long-term contracts and providing full price transparency. It’s a pretty simple strategy — be nice to people and they’ll tell their friends, which will help your business grow — and it works well enough to puts the company on a par with its much larger competitors.
Now, T-Mobile has entered the broadband space, providing 5G Internet at home in many countries. Those efforts have gradually paid off as the company now has two million home internet customers.
“More than half of T-Mobile’s two million home internet customers come from Big Cable companies like Comcast. And they’re happier now,” T-Mobile said in a press release.
“T-Mobile home Internet customers for service Net Promoter Score – an overall measure of customer satisfaction – is higher than fiber optic providers and 30 points higher than cable and other services. other internet service.”
T-Mobile gets aggressive
Now, for the holiday season, T-Mobile has launched “Make Xfinity your ex,” a program through which a telephone carrier will pay Comcast Xfinity customers up to $750 to break their Comcast contract.
They get unlimited T-Mobile Home and Business Internet for $25 a month. To make the internet switch, they must pay their monthly bills through automatic payments and must have a qualifying T-Mobile voice line.
“Obviously Xfinity customers are tired of BS. “They were hungry for a better option — and now they have an option with T-Mobile’s 5G Internet,” said T-Mobile President of Marketing Mike Katz.
“At a time when Comcast is locking customers into contracts and increasing their costs, Un-carrier is here to give everyone a new, contract-free option, packed with value and ultimately delivering give the Big Internet some real competition.”
T-Mobile targeted Comcast at a time when it goes up in price.
“Comcast Xfinity is the epitome of what happens without competition,” said T-Mobile.
“For more than two decades, it has led the two most hated industries in America today – cable television and internet service providers.
“And as if things couldn’t get any worse, their internet customers are facing another price hike that will take effect on December 20, with an average increase of 3.8% in This latest price hike comes just a year after Comcast’s last price hike.”
