Coca-Cola and McDonald’s will be the last to feel the pressure

Americans have yet to cut back on the simple pleasures of life. That’s how to draw the word Coca-Cola and McDonald’s earnings report on Tuesday.

Coca-Cola said increase global organic sales in the second quarter rose 16% from a year earlier, driven by both price increases and higher underlying volumes. In North America, organic sales growth was 13% while canned volume increased 2%. Profit margins are down, but strong revenue is creating the gap: The company raised its full-year revenue outlook while keeping its revised earnings-per-share guidance unchanged.

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