WhatsApp Cloud API now available to all businesses worldwide. Meta CEO Mark Zuckerberg also made the same statement at the company’s Conversations event. “Today, I’m excited to announce that we’re opening WhatsApp to any business of any size worldwide with the WhatsApp Cloud API,” Zuckerberg said. WhatsApp Launch Meta Cloud API beta testing in November 2021. Companies can integrate the API with their backend, of which WhatsApp is part of their communication strategy.
What is WhatsApp Cloud API
WhatsApp Cloud API is a cloud-based version of the company’s developer tool WhatsApp business APIs. According to the company, the new tool aims to make it easier for businesses of all sizes anywhere in the world to start using WhatsApp. “In just minutes, any business or developer can easily access our service, build directly on WhatsApp to customize their experience and speed up their response times. to customers using the secure WhatsApp cloud API hosted by Meta, and here’s what Zuckerberg said.
Features of WhatsApp Cloud API
* It will allow businesses and developers building directly on WhatsApp to customize their experience and improve the speed with which they can respond to their customers.
*WhatsAPP says that the new service will eliminate costly server costs and give them instant access to new features.
* WhatsApp will offer new customizable click-to-chat links to help businesses engage customers through their online presence.
* Cloud APIs will help partners eliminate costly server costs and help them provide customers with quick access to new features as they arrive.
What it means for WhatsApp users
WhatsApp says that for users, this means they will be able to chat with more of their favorite businesses on WhatsApp. Emphasizing privacy, the company added, “As always, people control the businesses they chat with, and businesses can’t message people unless they ask to be contacted.”
How much does WhatsApp Cloud API cost
As for pricing, WhatsApp said, “We plan to offer these features as optional, extras for a fee within the WhatsApp Business app as part of a new premium service.” Going forward, the company says we’re working on enhanced features for these businesses to help them run their operations beyond a few and further amplify their brand online – for example. such as the ability to manage chats on up to 10 devices so they can better handle the flow of chats.