Check out Ivy Park’s New Ivy Heart Valentine’s Day Collection
So you didn’t get anything from Beyoncé .’s Halls of Ivy Collection before it is sold out? Fear not, because another drop from Ivy Park’s ongoing partnership with Adidas is on the road. Just in time for Valentine’s Day, Beyonce is treating us to Ivy Heart, a vibrant red and pink colorway of clothes, shoes and accessories, inspired by love. The signature Adidas stripes Accentuate items like faux-rubber jackets, long-sleeve skirts and cozy turtlenecks, while new snakeskin prints front and center on biker shorts, dusters and hoodies. Other highlights include a lip belt bag, a red blazer jumpsuit, a matte animal print clutch and bright pink Adidas Ultra Boost sneakers.
As with every other Adidas x Ivy Park collectionCampaigns are stacked with stars. Karrueche Tran posed in a faded armchair in red rubber pajamas, while Tyson Beckford looked as glamorous as ever in a striped tracksuit. The cast also includes supermodel and actress She Pei, singer-songwriter Troye Sivan and comedian Naomi Watanabe, who later became famous for imitating Beyoncé singing “Crazy in Love” in 2008. When Beyoncé competed enlist her children to model her last two Ivy Park campaigns – remember their Halls of Ivy fitting photo session and Their adorable Ivy Park Rodeo Kids video? – we hope to see Blue Ivy, Rumi, and Sir fit their own Ivy Heart moment.
The Ivy Heart series is slated to be Posted online at adidas.com on February 9 and in select stores February 10, in sizes XXXS to XXXXL and prices $30 to $300. Check out the aesthetically pleasing campaign images below and come back here. next month to shop for all the luxury sportswear.