CES 2023: Roku builds its own TV for the first time

As part of CES 2023, streaming device giant Roku has announced that it is expanding its coverage. Starting spring 2023, Roku will launch Roku Select and Roku Plus series TVs.

The 4K TV will be the first design produced in-house by Roku, who has traditionally partnered with retailers like Amazon and Hisense to build their own TVs. Available in sizes from 24 to 75 inches, the Roku Select and Plus series TVs will offer the Roku Voice Remote for consumers. Plus series TVs will expand voice control and offer Roku Voice Remote, presumably with expanded services.

“Our goal is to continue to create an even better TV experience for everyone. These Roku-branded TVs will not only complement the existing partner-branded Roku TV lineup, but also for enables us to enable future smart TV innovations. The streaming revolution is just beginning,” said Mustafa Ozgen, President, Devices, Roku.

Roku CES 2023 TV Dimensions

Roku will offer TVs in a variety of sizes so consumers can choose the best model for their space.


While there’s no word on the specs yet, early images from Roku show larger models with an almost bezel-less design. More details are expected in the coming weeks, including pricing and release date. Consumers will be able to pair the TV with their existing soundbars or choose to use the all-new Roku TV Wireless Soundbar that was also announced during today’s press conference.

Also: The groundbreaking wireless TV removes the remote and sticks to any wall without the need for a mount

In addition to the TV announcement, the new console’s remote will still offer features like Remote Find, Private Listening, and easy access to consumer favorite content.

The announcement was made within the framework of the week-long US technology conference CES from January 2 to January 8 in Las Vegas. In addition to Roku’s announcements, hundreds of major companies will announce significant product and enhancements. If you missed Day 1, you still can Catch up on the biggest revelations. We’re also gearing up to cover other important announcements, so be sure to check back for more exciting innovations throughout the week.


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