“We’re working with Salesforce so that all businesses using their platform can use WhatsApp business messaging to answer customer questions, run direct sales and marketing campaigns within chat. More and more people prefer to communicate with businesses via messaging. That’s why we launched our cloud API earlier this year and are now partnering with Salesforce,” Zuckerberg said. in a Facebook post.
The new integration will help businesses build a chat experience with their customers on WhatsApp and be able to manage communication directly from the Salesforce platform.
“We want more people to benefit from faster, richer interactions, and we continue to invest in ways to make it quick and easy for businesses to get up and running on WhatsApp. Today, We are taking a big step towards making WhatsApp Cloud API’s powerful capabilities easily available to all Salesforce customers globally, through a new partnership that will allow these businesses to provide Deliver new experiences right on WhatsApp and easily manage them across Salesforce Customer 360 apps,” said Matthew IdemaVice President of Corporate Messaging at Meta.
By partnering with Salesforce, the world’s largest CRM platform, more businesses will be able to use WhatsApp to seamlessly connect with their customers. “For example, as part of an integration test program, brands within the L’Oréal group will use WhatsApp to reconnect with consumers who previously left items in their shopping carts and will send give them coupons and offers, right on the chat thread,” the company said in a statement.
The company will provide businesses with the free, secure cloud storage service WhatsApp provided by Meta.
