British supercar mogul McLaren’s CEO, Michael Leiters, has said that the automaker’s previous products launched before the Artura were immature products. During an interaction with Evo, he said that the brand has learned from past mistakes and uses that knowledge as a remedy for future problems. He also believes that such immature product introduction decisions have put the company in financial risk.
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The interesting way, McLaren Had to stop delivery of Artura because of some teething problems. Speaking of used cars, Leiters said that in the past, the company accepted a product that was immature and would hit the market and deliver to customers. However, the Artura is the first product where McLaren has not done that, the automaker’s CEO claims. “What I’ve heard from my team here is that in the past, we’ve accepted an unfinished product and are going to market and deliver to the customer. Artura was the first project that we didn’t. We did that. We saw that the car was incomplete, so we stopped shipping. We had a significant delay in our production line at the time, and we reduced production. down to zero cars a day to fix his quality problems,” he said.
The McLaren CEO’s confession comes just days after the automaker is said to have sold its historic car collection, or at least part of it, in a bid to finance the car. financial requirements for the Artura project. The automaker is said to have sold these cars to Bahrain’s sovereign wealth fund Mumtalakat Holding, which currently owns nearly 60% of the car company’s shares. The Bahrain company is said to have purchased these cars for $121.7 million.
Meanwhile, the UK-based automaker is now planning to introduce a pre-order petrol model and even an SUV. In addition, an electric vehicle to compete with porsche taycan and the Audi E-Tron GT under consideration.
First published date: December 10, 2022, 08:47 AM IST
