Via Mohamed Horomtallah: A week after Russia invaded Ukraine, the international community reacted strongly. Sanctions keep piling up and a complete boycott of everything Russia-related is what’s on the menu.
From financial circles to high-tech giants, ties with the country are being severed.
Against this backdrop, DAZN and Matchroom made the mistake of going ahead and formalizing the Canelo vs. Bivol through a press conference held in San Diego earlier today.
What the streaming app doesn’t realize is the fact that they won’t be allowed to host the fight unless they’re ready to face a massive boycott and massive loss of revenue.
One must keep in mind that after paying off billions of dollars in debt, DAZN’s main market is Europe and registrants in that region will not accept a business that makes money from anything Russia-related from far.
For those who may not have been paying attention to what’s going on abroad in sports, here’s a reminder of the latest developments:
- Russia has been excluded from the biggest sporting event, the World Cup, to be held later this year.
- UEFA has excluded all Russian clubs from all European competitions.
- UEFA also canceled a multi-year, multi-million-dollar sponsorship contract with Russian giant Gazprom.
- Roman Abrahamovic, owner of Premier League Chelsea, today announced that he will sell the team due to his involvement in the football industry.
In addition, different teams from different sports refuse to compete in Russia or against Russian teams or athletes. Klitschkos is asking that no Russian athletes be allowed to compete.
DAZN and Hearn launching the fight officially amid calls for a global boycott is not a smart move. They just shot themselves in the foot and will pull back very soon. They will not risk damaging the worldwide DAZN brand. Too much money is at stake.
What will happen is an apology and abort the fight. Canelo will eventually face Golovkin next after he pulled out of a fight with Morata to secure his payday against the Mexican superstar.
For those wondering if Canelo will end up on the PBC path, the answer is no. He is still not ready for Benavidez or even Charlo as both can bring a fight to him and have the power to hurt him, in contrast to Bivol, who is a good technician but has no strength. to trouble Alvarez.
After the match against Golovkin, Canelo will likely take Bivol and Beterbiev’s empty belts and become as undisputed in 175th as he did in the 168th division shortly after Benavidez lost his WBC belt on the table. weigh.